Kevin Cornwall
| San Diego, California
eMail:
LinkedIn: www.linkedin.com/in/kevincornwall
Word Doc: Kevin_Cornwall_Resume.doc

An innovative user experience designer and interaction designer with more than 12 years experience in interactive design. Exceptional problem solving, communications, and analytical skills.

User experience design Wireframes Competitive assessment
Interaction design Prototyping Personas/User stories
Information architecture Copywriting Agile/Lean UX

Broad experience, big picture focus, passionate user advocacy. Creatively translate complex business and technical requirements into elegant, usable solutions which exceed expectations. Clearly convey design specifications to business, development, and testing with just the right amount of documentation.

Design Documents

Visual Design              UX Process

Professional Experience - UX Portfolio

Brady Corporation- Milwaukee, WI01/2014 10/2014
User Experience Designer (contract-remote)

Description
Design desktop and mobile apps for leading manufacturer of industrial safety and identity print solutions.
Accomplishments
Provide UX design expertise through the entire software product development process, including concept definition, requirements gathering, prototyping, development, and testing. Produce mock-ups, wireframes, and rapid prototypes that translate customer and business needs into accessible and engaging user experiences. Create and maintain style guide. Supervise vendors. Collaborate with local and remote, agile teams in U.S., Europe, and South America.
Work samples
Prototype - PipeMarker App. Easily create and print labels for hazardous pipe contents in a minute - at the perfect size and in full compliance with any of 32 international regulations. (Axure)
Prototype - Circle Gauge App. Design solution for a complicated task: measure and identify increments and ranges on a guage in order to make a circle gauge label. [Click the Import Photo Browse button] (Axure)
Mobile Screenshots - Design for mobile app to create, edit, and audit enterprise-wide machine instructions, maintenance procedures, inspection procedures - from the plant floor. Multi-language.

Certona- San Diego, CA02/2013 11/2013
User Experience Designer (contract)

Description
Re-design administration and reporting application for Certona's industry-leading personalization engine.
Accomplishments
Research and integrate business goals and user data. Design navigation, user flows, screens and controls. Create interactive prototypes. Conduct usability testing. Identify design patterns and produce style guide.
Work samples
Annotated Wireframes - Wireframes document with annotations detailing interaction design for the sharing of complex recommendation objects and rules across multiple web domains and global locations. (Visio, Axure, MS Word)
Wireframes for Mobile - User flows and sample wireframes for innovative cloud-based application. Let's users create and share collections of product ideas with personalized recommendations based on what is currently in the collection. (Visio, MS Word)

Bloomberg (via ZunaInfotech)- Kokomo, IN10/2012 02/2013
User Experience Designer (contract-remote)

Description
Design web application for accessing and searching archived email for Bloomberg Personal Vault.
Accomplishments
Originate requirements, conduct competitive analysis, specify flow, features and functionality. Interactive design and prototype development. Supports 55 billion e-mails, tens of thousands of end-users from over 240 companies.
Work samples
Competitive Assessment - Comparison table of email appliction features for identifying industry best practices.
User Stories/Prototype Features - Comparison table for tracking user stories against features and functionality implemented in the prototype.
Prototype Screenshots - Annotated to show actions in the working prototype, features clean flat design, resizable scrolling panels, list sorting/ordering, item mult-selection, search combobox, advanced search, keyword highlighting (HTML, CSS, JavaScript, JQuery, AJAX).

Quality Term Life- San Diego, CA07/2012 10/2012
UI/UX Designer (project)

Description
End-to-end site design and development of web and mobile site for leading term life insurance agency.
Accomplishments
Originate requirements, and design user and business workflow processes for web-based application and marketing site. Write code integrating backend data for real-time life insurance quotes. In-depth competitive analysis, customer demographic and SEO research to inform interactive design and optimize conversion rates. Setup backend procedures and systems for CRM and online signature.
Work samples
Wireframes - Layout and interaction design for the primary application pages (Balsmiq).
Web Site - Design, write content, and develop site for life insurance information and product quoting application. (HTML, CSS, JavaScript and PHP)
Mobile Site - Clean, efficient, mobile site for life insurance quotes and information. View on mobile device. (HTML, CSS, JQuery Mobile, PHP)

BMC Software- Houston, TX8/2011 7/2012
User Experience Interaction Designer Lead (contract-remote)

Description
Enhance user experience of website for world leader in IT service management software. SP 500.
Accomplishments
Define UX deliverables and process - create templates and guidelines, specify internal audience and timeline. Identify and design opportunities for rich interactivity, prospect conversion, and engagement retention. Innovate personalized view of content, resources, and support by customer-role and activity. Redesign experience for education, support, communities and B2B web-based activities. Write, implement and conduct site-wide user survey.
Work samples
Stakeholder Presentation - Summary for stakeholders of education portal redesign that covers scope, research, and results. Includes high-level presentation of value proposition, business goals, competitive analysis, content inventory, personas, user stories, metrics analysis, surveys, user-testing, site-maps, wireframes... all of the deliverables that went into forming the final design.
Interactive Wireframes - Clickable wireframes used for remote user testing of new design. (Balsamiq, Acrobat Pro)
Test Script - Used for remote testing of interactive wireframes.
Storyboard - The storyboard brings the user scenarios to life. (OmniGraffle)
Competitive Assessment - Research findings on competitors products.
Competitive Analysis Guidelines - UX team guidelines for doing the competitive analysis.

Sony Electronics- San Diego, CA05/2010 08/2011
Sr. Interaction Designer (contract)

Description
Lead interaction design and information architecture for VAIO Care, merging several, wildly disparate applications into a single, clear and cohesive user interface on VAIO PC systems. Installed on over 100 million computers!
Accomplishments
Transformed Sony added-value software from sore-point to selling feature. Contribute to product and process innovation across teams, departments, countries (received the top internal Sony Electronics award, worldwide). Analyze demographic, metrics, and usability data. Deliver scope documents, design concepts, competitive analysis, content inventory, personas, user stories, use cases, flows, wireframes, and visual and interaction design patterns. Manage translation in 34 languages. Installed on over 100 million computers!
Work samples
VAIO Care - Sony's Promotional Page. Includes video presentation. Overview and screenshots. Cool! Far from your standard desktop utilities' user experience - which is the point!
Design Brief - Summary of user experience design work, concepts, resulting requirements, and subsequent design.
Annotated Wireframes - The UI Specification captures the design and functional requirements as well as all strings an schema for translation. (Visio, Excel, OLE)

Hewlett-Packard (HP)- San Diego, CA2009 - 2010
Interaction Designer (contract)

Description
Interaction design for Web-based HP printer apps, worldwide, on device-embedded screen.
Accomplishments
Design, iterate, and deliver annotated wireframes for embedded UI on printers. Work closely with internal stakeholders and external partners, representing major brands, to gather requirements. Standardize UX templates, archetypes, and pattern libraries.
Work samples
Design Brief - Concept flow, wireframes, comps for web-based printer app (france24). (Visio)
Prototype - Interactive prototype for small-format, web-based printer app. (Axure).

LPL Financials- La Jolla, CA2009
User Experience Analyst (contract)

Description
Responsible for LPL Financial web-based applications used by over 20,000 financial advisors.
Accomplishments
Collect and analyze user metrics and feedback. Develop checklists, templates and procedures. Design and conduct interviews, surveys, A/B testing, and ethnographic research. Analyze and report findings with clearly documented interpretations and recommendations for business and design teams.
Work samples
Survey - Survey for gathering input from users (in-person and as interstitial).
Interview Report - Findings from customer interviews
Executive Presentation - Aggregate findings from analysis of customer surveys and interviews.

Verizon Communications- Weston, VA2004 - 2009
Sr. Information Architect (contract-remote)

Description
Responsible for all Verizon Internet registration and installation applications: including FiOS, DSL, Verizon Windows Live!, Verizon Yahoo!, and Verizon AOL. And designed multiple Verizon.net areas: including Account Management and ecommerce for Value Added Services.
Accomplishments
Lead the front-end requirements, information architecture and interaction design for registration and software installation of all Internet access products (including installation CD), plus dozens of Verizon.net/MyAccount pages. Coordinate with requirements and product owners to translate business objectives into creative strategies and functional designs. Synchronize user experience across domains, partners, and platforms. Collaborate with creative on graphic design. Write clear and concise on-screen content and print collateral. Direct, analyze and apply contextual user research.
Work samples
Wireframes - High-resolution for Pre-Registration of VOL Internet access products. (PowerPoint)
Heuristic Analysis - Extensive heuristic report of previous issues with the customer portal that informed the current site design.
Annotated Wireframes Design for complicated ecommerce scenario: applying coupons to VAS subscriptions which may also have either or both of a discount period and a free trial period, concurrently. (Visio)
Decision Tree - Flow chart for installation of router on an integrated router/phone device. Takes into account onscreen and offscreen UX. (Visio)
Wireframes - High resolution storyboard for embedded UI to setup the phone/router device. Onscreen and offscreen UX.

TRI MARINE INTERNATIONAL- San Pedro, CA2001 - 2004
Information Architect / User Interface Designer-Developer (project)

Description
End-to-end site design and development for one of the world's largest tuna fishing companies.
Accomplishments
Gather requirements and content from stakeholders, worldwide. Deliver wireframes, prototypes, information architecture, original content, graphic design, as well as front and back end code. Implement secure document management application for sharing proprietary business documents.
Work samples
Web Site - Complete design and development of extensive site. (HTML, CSS, JavaScript, PHP)

TRANSWESTERN PUBLISHING- San Diego, CA2003
Information Architect / User Interface Designer- Developer (project)

Description
Created online Graphics Process Manual for 4th largest yellow pages company, nationally.
Accomplishments
Wrote, designed and developed comprehensive, interactive training manual detailing policy and procedures for all skills in the TWP Graphics dept. Replaced dozens of assorted, unusable printed manuals.
Work samples
Procedural Manual - DreamWeaver templates with locked page areas for safe editing by TWP staff. Multi-dimensional JavaScript array for central management of navigation on all pages.(HTML, CSS, JavaScript)

GATEWAY, INC- Poway, CA2002 - 2003
Lead Instructional Designer / Interaction Designer (direct)

Description
Award winning (ASTD), UI design and development of Flash and HTML templates for WBT (Web Based Training). Used in blended learning for 10,000 plus Gateway employees.
Accomplishments
Research, create and produce training content. Design and develop Flash templates for use across training across the enterprise. Mentored ID team.
Work samples
Network Basics - Flash CBT introducing networking fundamentals
Servers - Flash CBT on new Servers line

URI, INC- Beverly Hills, CA2002
Interaction Designer/Developer (contract)

Description
Redesign user experience for Advertising Campaign Management application used by URI media buyers to manage budgets and RFPs for international TV ad campaigns, which had been completely unusable by staff.
Accomplishments
Contextual inquiry, task analysis, and use cases. Design and prototype innovative web-based application with extensive JavaScript to function like an Excel spreadsheet, including "sheets" and tables complete with calculating rows, columns, and shortcut key navigation. Years before Google Sheets! Tranformed a confusing and costly application into an intuitive one for staff and international clients to use.
Work samples
Wireframes - Worldwide Ad Budget Allocation. Users can type in the dollar amount and percentage cells to adjust budgets. Use arrow keys and TAB to navigate - Excel-like.

SECURIFY- Palo Alto, CA2000 - 2001
Information Architect / Interaction Designer-Developer (contract)

Description
Design and protype Web UI for network security data mining and reporting application (now McAfee Network User Behavior Analysis).
Accomplishments
Task analysis, use cases, information flow, user interface design and front-end prototyping, with extensive JavaScript, for web-based network security monitoring and reporting.
Work samples
Prototype Screenshots - Fully functional prototype of application for network security monitoring and reporting. Features a "tear-away" window for continous monitoring. (HTML, CSS, JavaScript)

SHIPPERS NETWORK- Carlsbad, CA2000
Director, User Interface Design (direct)

Description
Direct design and front-end development of Managed Service Provider application used by shippers to manage complex logistics of freight shipments and independent carriers (truckers) to manage assets. Responsible for hiring, managing and mentoring team members. Included design and develop corporate web site.
Accomplishments
Gather user requirements, define use cases, and determine information architecture. Multiple interfaces for data interactivity included Web, wireless, and fully automated transactions via EDI and XML.
Work samples
Prototype - Shippers appication for finding carriers and managing shipments. (HTML, Javascript)
Prototype - Carriers application for quoting rates on shipments and managing assets. (HTML, Javascript)
High-level Workflow - Boxes and arrows for shipper's workflow, developed from use cases. (Illustrator)

TRAVELER'S INSURANCE- Hartford, CT2000
Information Architect / User Interface Designer-Developer (contract)

Description
Design and prototype document storage and retrieval application to provide online access to insurance forms, customer policies and riders.
Accomplishments
Task analysis and user interface replaced central printing and Fed-Ex-ing of 11,000 insurance forms, policies and riders per day!
Work samples
Prototye - Application for searching and retrieving insurance documents.

ANACOMP- Poway, CA1999
Information Architect / User Interface Designer-Developer (contract)

Description
1) Design and prototype UI for search and viewing of indexed financial records for high-volume document retrieval application of customer phone and insurance legal records and documents for Fortune 500 companies.
Accomplishments
1) Redesigned unusable UI. Analysis and modification recoding (server-side JavaScript) of undocumented backend template files.
Work samples
Internet Document Services - Application for searching and retrieving of customer financials. (HTML, Javascript)

Education

Bachelor of Arts - University of CA, Santa Cruz
National Merit Finalist